Social Media Content Creator / Copywriter

About the Role

We’re looking for a Social Media Content Creator / Copywriter to develop and execute organic social media content for U.S. home service businesses, particularly contractors .

This role goes beyond simply creating attractive social media posts. We’re looking for someone who understands why a piece of content should exist, who it is targeting, what action or perception it should generate, and how it supports the overall business strategy .

Our team will provide the overall direction, but you’ll be responsible for turning that direction into a consistent, strategic, and engaging content plan.

What You’ll Do

• Develop organic social media content for U.S. contractors and home service businesses.
• Create the actual content , including copy, captions, concepts, and visual assets.
• Translate strategic direction into engaging social media content.
• Develop content pillars and recurring content formats based on the business and target audience.
• Write compelling, clear, and audience-focused social media copy.
• Create and maintain content calendars .
• Schedule and publish content across relevant social media platforms.
• Research the target audience, competitors, trends, and content opportunities.
• Adapt content based on performance and learnings.
• Explain the strategic reasoning behind the content you create.
• Manage an ongoing content production workflow independently.
• Maintain consistency in tone, messaging, branding, and publishing cadence.

What We’re Looking For

• Strong understanding of organic social media strategy .
• Proven experience creating social media content from strategy through execution.
• Strong copywriting skills.
• Ability to create both visual content and written content .
• Understanding of what types of organic content work for contractors and home service businesses .
• Ability to develop content based on a broader strategic direction.
• Experience creating and managing content calendars.
• Experience scheduling and publishing social media content.
• Strong creative thinking and ability to generate new content ideas consistently.
• Ability to explain the strategy and objective behind your content .
• Strong organization and attention to detail.
• Ability to work independently and manage ongoing production.
• Comfortable working with feedback and iterating on content.

🚨 Fluent English Required

Fluent English is a mandatory requirement for this position.

You must be able to communicate clearly and professionally in English, both written and spoken , as the role is focused on creating content for the U.S. market.

Candidates without strong English communication skills will not be considered.

⭐

Nice to Have

• Experience working with:
• Contractors.
• Roofing companies.
• HVAC businesses.
• Plumbing companies.
• Electrical contractors.
• Landscaping companies.
• Construction companies.
• Other U.S. home service businesses.
• Experience working with U.S.-based audiences is also highly valued.

🎯 What We Care About Most

We are not looking for someone who simply knows how to make aesthetically pleasing Instagram posts.

We want someone who can think:

Who are we talking to? → What do they care about? → What should this content achieve? → Why is this the right format/message? → How does it support the business?

Our team will provide the overall direction, but we expect you to take ownership of the strategy, planning, creation, and ongoing execution .

🌎 Work Arrangement

Location: Worldwide

Work setup: 100% Remote

Expected workload: Approximately 10–20 hours per week , depending on needs

We’re open to candidates from anywhere. Quality of work, strategic thinking, creativity, and English communication matter much more than location.

📁 Application Requirements

• To be considered, please provide:
• Portfolio or examples of social media content you have personally created.
• Examples of content strategies or content calendars you have worked on.
• A brief explanation of how you would approach organic social media content for a U.S. contractor or home service business .
• We’re particularly interested in seeing the thinking behind your work , not just the final visuals.
• 🚀 The Ideal Candidate
• You’re someone who combines strategy + creativity + execution .

You understand social media, know how to write, can create compelling content, and most importantly, can explain why the content you create should work for the business and its audience .

• If you can take a direction, turn it into a thoughtful content strategy, and independently execute it consistently, we’d love to hear from you.